Our society is built upon the blood, sweat and tears of unsung heroes. Those who construct our roads, energy infrastructure, and cities. They who get their hands dirty and get it done. We have had the opportunity to work together with Carhartt Workwear in bringing attention to the hard working ones and the way Carhartt Workwear has supported them in their work.
We shot a full package of visual and social content in three days. That includes a documentary style campaign film – delivered in three languages – social assets, and separately shot bumpers. We delivered 43 trilingual, multi-use assets for all platforms, plus campaign photography; all from a single campaign budget.